What I believe.

Simplicity + clarity above all. 

Boring puts people to sleep. Strategy is the art of waking people up.

If you can’t feel it, it won’t move the needle.

Strive to tell a fresh, new story. Never report the news or hold up a mirror.

Ask an interesting question, get an interesting answer (the opposite applies).

 If you don’t figure out a better way, someone else will.

Frameworks and processes help. Breaking them helps also.

No filler, all killer. Provoke and evoke with every phrase.